When we first wrote about the Die Antwoord precursor, Max Normal (aka MaxNormal.TV), they remained something of a mystery, a group that had once performed “high energy hip-hop power point presentations” in business suits but had since erased nearly all of their online presence. But with the growing interest in Die Antwoord and their uniquely South African spin on foul-mouthed party rap, we’re happy to report that several enterprising souls have restored significant chunks of the Max Normal catalog to YouTube.
A quick YouTube search now reveals about 20 Max Normal tracks, including such hints at future Die Antwoord brilliance as “Punch My Teeth Out” and “Angel Claw,” as well as a 2007 interview with Waddy Jones (the future Ninja) and Yo-Landi Visser (the future Yo-Landi Vi$$er) that seems disarmingly frank and honest. At the time, Jones was 33 (which would make him 37 or 38 now) and Visser was a vegetarian (and maybe still is). Who knew?
Of all the Max Normal tracks and videos that have resurfaced of late, this montage from one of their live shows is probably our favorite. It gives you an idea of, on the one hand, how incredibly talented Jones and his crew were even back in the day and, on the other, how hopelessly dorky the whole Max Normal concept was. Then again, if the Jones hadn’t spent all those years doing his rapper-as-motivational-speaker shtick, he probably never would have had the wherewithal to transform himself into Ninja. Like Max Normal says in the intro, “If you conceive it and you believe it, you can achieve it!”