Weird of the Day: Plaid, “Itsu”


We’ve been getting into the idea of having regular “Flashback Fridays” here at TWBITW. Last week we went into the vaults for some ’70s Italian exorcist rock with Jacula; the week before that, it was ’60s NYC freak folk courtesy of The Godz. The past is fun!

This week, we’re taking the ol’ Wayback Machine for a more leisurely spin, cruising back to the more recent past of 2003. That’s when British electronic duo Plaid made this truly amazing video for “Itsu,” the opening track off Dial P, a mix album that was released only as a bonus insert in some copies of their 2003 album Spokes. Like most Plaid tracks, the music itself is frisky and experimental, with lots of sudden left turns between soothing, ambient electronica and glitchier, breakbeat-fueled passages. But it’s the video that really stands out here. You may never be able to sit through a PowerPoint presentation with a straight face again.

Good luck finding a copy of Dial P—only 2,000 copies were ever made and they’re in very limited circulation. But if you want to find a copy of Plaid’s latest album, Reachy Prints, which just came out in May, that’s easy enough: Just try Amazon. (It’s pretty weird, too, but we couldn’t feature it because hey, it’s Flashback Friday.) And for more of the deliciously offbeat sounds of Plaid, check out their official website.


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