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Maywa Denki


Novumichi Tosa of Maywa Denki

We’re cheating a bit with this week’s “band,” which is really more of a multimedia art project. But music is an integral part of the Japanese “art unit” Maywa Denki, so we’re giving them a pass.

Maywa Denki specializes in creating what co-founder Novumichi Tosa calls “nonsense machines”: mechanical objects that may or may not serve some useful purpose, but achieve that purpose in absurd or impractical ways. Their most famous creation, which Novumichi is brandishing in the above photo, is a note-shaped musical instrument called an otamatone, a made-up Japanese word that sounds (intentionally, we presume) quite a bit like “automaton.” You play the otamatone by sliding one finger up and down the instrument’s neck to hit specific notes, while squeezing the instrument’s “mouth” to control volume, tone and pitch. They come in various sizes and, in the right hands, can be made to produce all sorts of different (but always vaguely silly) sounds:

Maywa Denki has mass-produced some smaller versions of the otamatone, which has helped spread its popularity and led to some pretty great YouTube videos by other musicians. But the otamatone is just the tip of the nonsense machine iceberg. Maywa Denki has an entire product line called Tsukuba dedicated to ridiculously elaborate (but, usually, easy to play) musical instruments, like a set of six guitars played via a pedal organ and a “rhythm-making machine” that’s basically just a series of on/off switches attached to a turntable, all of which can be worn like a keytar.

Most of Maywa Denki’s larger instruments haven’t been mass produced, for obvious reasons, but Novumichi and his brother, Masamichi, occasionally take their nonsense machines out for concerts—or, as they like to call them, “product demonstrations.” Dressed in DEVO-like matching blue jumpsuits, the Tosa brothers and their assistants put a dizzying array of different machines through their paces in the service of creating music that is, surprisingly, pretty catchy and accessible. Videos don’t quite do the whole spectacle justice, but this Slovenian clip is one of the better ones we could find:

More recently, Maywa Denki have launched their own fashion line, Meewee Dinkee. Naturally, they produced an indecipherably bizarre video to promote it:

Sadly, most of the coolest pieces in the fashion line are already sold out. But we have no doubt the brothers Tosa are already hard at work on their next art “products.”

Our thanks to reader Frederick for posting the Meewee Dinkee video on our Submit a Band page and sending us plunging down the Maywa Denki rabbit hole. We’d like to dedicate this otamatone video to you, sir!

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About weirdestband

Founder of Weirdest Band in the World.

Posted on September 11, 2014, in Band of the Week and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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