I’m just gonna declare it right here: No other band on the planet is making music videos more wildly entertaining and creative than Little Big‘s. The Russian rave band that first caught our eye four years ago with delirious clips like “Every Day I’m Drinking” have, at this point, surpassed their most obvious influence, Die Antwoord. By my count, they’ve released over 20 music videos and they’re all varying degrees of awesome, with their own surrealist sensibility and manic energy.
In just the last three weeks, they’ve released two of their best clips yet. The first one, “AK-47,” bites animation from Walt Disney and Rick and Morty to lampoon gun-nut culture more brazenly than any American artist has had the balls to do. They also shamelessly embedded their tour dates (which, alas, appear to be limited to just Russia) in the video — a marketing stunt so obvious I’m surprised I haven’t seen it before, although it does mean the video will be outdated in just a couple months. Then again, the implication that a video this elaborate was done more for the sake of marketing than to make a Piece of Art That Will Stand the Test of Time is a pretty impressive flex.
They dropped that insanity on Sept. 21. Then, just two weeks later, they returned with a video for a new track called “Skibidi,” off the just-released second half of their two-part album Antipositive. It introduces a new dance called, well, the Skibidi, which in its simplified form can be done while walking down the street, purchasing vodka, and possibly even having sex. It’s also a great way for street gangs to resolve their differences, just like in West Side Story and Michael Jackson’s “Beat It.”
As part of the release of “Skibidi,” Little Big have issued a #skibidichallenge, encouraging fans to upload their own versions of the Skibidi dance to YouTube and Instagram. It’s only been six days, so the Skibidi hasn’t achieved Harlem Shake-like ubiquity just yet. But there already appear to be hundreds of entries, of which this one so far is our favorite. Russian Home Depot looks way more fun than American Home Depot.
And although WordPress apparently won’t let me embed Instagram videos, I’d be remiss if I didn’t direct your attention to this one, because nothing is so funny that an inflatable dinosaur costume can’t make it funnier.
If any TWBITW readers wanna send us their #skibidichallenge dance videos, please do! If we get enough good ones, we’ll include them in a future post.