Bella Hadid is 27-year-old top model said he had “no knowledge of the historical link with the atrocious events of 1972”.
PEOPLE – “I will never knowingly sign up for an artistic or professional project related to a horrible tragedy of any kind. On Monday, July 29, Bella Hadid posted a long story message from her Instagram account to come back to the controversy surrounding her presence, and then his withdrawal, from an Adidas campaign to bring out one of her sneakers.
A decade earlier, the 27-year-old model made the headlines after being suddenly removed from an Adidas campaign for the reissue of her pair of SL 72 OGs: a model of shoes that appeared at the 1972 Olympics in Munich.
The decision was taken by Adidas after some of Bella Hadid’s Palestinian origins, and the tragic events that took place during the sports competition. In 1972, the Munich Olympics were the targets of a terrorist attack in which a commando of the Palestinian organization “Black September” took hostage members of the Israeli athlete’s delegation in the middle of the Olympic Village. Eleven of these hostages were killed.
All photos from the Adidas campaign, including those with the other muses (Jules Koundé, Melissa Bon, Sabrina Lan), have been removed from the brand’s social networks. The latter, who apologized at the time of the withdrawal of Bella Hadid, decided to review her in full.
Bella Hadid, “proud to be Palestinian”
“Before the release of the campaign, I had no knowledge of the historical link with the atrocious events of 1972. I am shocked, I am upset and I am disappointed by the lack of sensitivity of this campaign. If I had been informed, from the bottom of my heart, I would never have participated,” writes the top model on the subject on Monday, July 29. “While everyone’s idea was to do something positive and bring together through art, collective misunderstanding undermined the process,” the podium star continues in her Instagram message.
The American woman, born to a Palestinian father and a mother from the Netherlands, regularly speaks on behalf of Gaza, who is the victim of Israel’s reprisals following the deadly attack of 7 October. On the Croisette, at the Cannes Film Festival, she had appeared in a symbolic keffieh dress. Before that, she said on Instagram, despite “hundreds of daily death threats”, having “the bleeding heart” in the face of the situation.
Although the model, having always condemned Hamas terrorist attacks, the model is often targeted by the Israeli far right. In August 2023, National Security Minister Itamar Ben-Gvir accused her of “hatching Israel.” “Shame on you,” the country’s Twitter account also came after Bella Hadid participated in a protest for Palestine in New York in 2021.
Bella Hadid is also repeating several times in her July 29 Instagram message her commitment to the fight against anti-Semitism. “I am proud to be Palestinian. And our culture is not just about what has been put into equation over the past week. I will always support my people, while continuing to advocate for a world without anti-Semitism. Anti-Semitism has no place in the liberation of the Palestinian people,” she writes.
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