twitter owner, Elon Musksaid the company will remove all legacy blue checkmarks in a few months.
This came as Twitter relaunched its subscription-based Twitter Blue, which offers blue branding and other special features for paying customers.
The move means that all accounts verified before Elon Musk took over the company will lose their verification badges and will need to pay Twitter Blue before they can be verified again.
The $8 per month subscription ($11 for iPhone users) will also give subscribers the benefit of encountering fewer ads while using Twitter.
Corrupted Verification: While analysts believe Musk is pushing paid subscription to recoup the $44 billion he spent on the Twitter acquisition, the billionaire said he was sanitizing the platform through the subscription package. According to him, previous account verifications on the platform were corrupted.
- “In a few months, we will remove all legacy blue checks. The way they were delivered was corrupt and meaningless.” Musk tweeted.
Next highest subscription: Meanwhile, Musk has revealed that the company will have a higher package starting next year, which will require subscribers willing to pay more. In response to a Twitter user who complained that he still saw some ads after paying for the Blue subscription, Musk said:
- “Basic Blue will have half the ads. We will offer a higher level ad-free next year.”
In addition to seeing fewer ads (50%) than unverified users, Twitter Blue subscribers also get the Edit Tweet feature, 1080p video uploads, reader mode, and a blue checkmark.
For official accounts, Twitter is replacing the “official” label with a gold checkmark for businesses and a gray checkmark for government and multilateral accounts. Twitter said subscribers will also be able to change their handle, display name or profile photo, but if they do, they will temporarily lose the blue check mark until their account is reviewed again.
In a few months, we’ll be removing all legacy blue checks. The way they were delivered was corrupt and meaningless.
— Elon Musk (@elonmusk) December 12, 2022
Basic Blue will have half as many ads. We will offer a higher tier with no ads next year.
— Elon Musk (@elonmusk) December 13, 2022
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