Released on October 10, 2025 on the site and in certain physical stores of the Farm Rio dresses brand, the fall-winter 2024/2025 fashion and accessories capsule celebrates ten years of a collaboration that brings together sport swearing (Adidas) and the spirit of the tropics.
On the program, on the Adidas side, the logo, the name dropping and the three emblematic stripes, affixed to t-shirts, sweatshirts, leggings, jackets or caps, adorned with tropical motifs, specific to the Brazilian brand Farm Rio: animal prints (zebra stripes, multi-colored panthers) and plants (palm trees, flowers, leaves, etc.). All sold between 35 and 120 euros.
Founded in 2019, Farm Rio is part of the Azzas 2154 group, a distributor of ready-to-wear and fashion accessories in Latin America*. It has more than 2,000 resellers around the world and corners in department stores: Samaritaine, Printemps, Bon Marché, Galeries Lafayette, for New York; Liberty (UK), Rinascente (Italy) and Bloomingdale’s (USA. The brand made the news in New York, in July 2024, with the opening of a first own store, rue Vieille du Temple, in the heart of the Marais.
For fall-winter 2024/2025, Farm Rio and Adidas are celebrating ten years of dynamic, sporty and virtuous collaboration
Farm Rio is B. Corp certified (certification for companies with a positive societal and environmental impact). Every day, through its “1,000 trees a day, every day” program, it donates a thousand trees to be planted in Brazilian biomes (terrestrial or aquatic ecosystems). Also, in 2024, more than two million trees will have to be planted (if our calculations are correct).
This collaboration is one of Adidas’s oldest, alongside other signatures such as Stella McCartney and Yohji Yamamoto. “We are incredibly proud of our long-term partnership with Farm Rio,” said Tim Smeets, senior product manager at Adidas, in the release. Whether it’s the vibrant streetwear of Originals, the refresh of Adidas’ activewear and workout offering, the pairing of Farm Rio’s nature-inspired prints with our outdoor products, distinctive swimwear for beaches and pools around the world, or harnessing the shared love for football in collaboration with the iconic Clube de Regatas do Flamengo. »
*Arezzo Indústria e Comércio SA designs, develops, manufactures, markets and sells shoes, handbags, clothing and accessories for women and men. The company offers its products through franchised stores, company-operated stores and an e-commerce channel under the brands Arezzo, Schutz, Anacapri, Alexandre Birman, Fiever, Alme, Vans, Reserva, Reserva Mini, Reserva Go, Oficina, Brizza, Troc, Baw, MyShoes, Carol Bassi, Reversa, Simples Reserva, and Unbrand Reserva. Arezzo Indústria e Comércio SA was founded in 1972 and is headquartered in Belo Horizonte, Brazil.
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