When Taylor Swift recently announced its upcoming The Tour of the Ages, the fans were delighted. The pop star hasn’t toured in years, and after the pandemic delayed major concerts, fans are eager to sing and dance. Swift’s hits. However, chaos ensued when tickets went on sale, with millions of fans experiencing major disappointment after waiting in the online Ticketmaster queue. In the aftermath of the fiasco, authorities announced an investigation into Ticketmaster, and entertainment companies have spoken out, including Netflix. The streaming giant’s commentary on the situation was not only hilarious but also timely.
Taylor Swift recently announced her first tour in 5 years
It all started when, in early November, Taylor Swift announced a new concert series, The Tour of the Ages. The tour, his first in five years, will highlight the music superstar’s albums and songs over the years.
“I am delighted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!) The first leg of the tour will be in arenas across the US, with international dates to be announced as soon as we can! Swift teased the announcement on Twitter.
Unfortunately, the excitement quickly turned to chaos when ticket pre-sale didn’t go as planned.
Ticketmaster was supposed to open sales to 1.5 million verified Swift fans before ticket sales to the general public. However, nearly 14 million users logged into Ticketmaster on the day of the presale, causing delays and issues on the site that ultimately led the ticket provider to cancel ticket sales to the general public.
According to CBS News, Ticketmaster experienced unprecedented traffic on the site and took to social media to explain the situation. But he did not calm the angry fans.
What did Netflix say about the Taylor Swift ticket fiasco?
Fans were frustrated, but many observers saw the humor in the situation, including Netflix. The streaming service’s social media manager took the opportunity to make a well-timed joke. The official account reposted an image of Earth on Twitter noting that the world’s population had reached 8 billion people and added the caption, “and everyone is waiting in a ticket line right now.”
took days before Swift acknowledged the scandal, but on November 18, the artist broke her silence and posted on her Instagram story that she was aware of the ticket sales issues. Swift said she was “trying to figure out how this situation can be improved in the future.”
As for Ticketmaster, the company has faced extreme scrutiny due to the fiasco. Tennessee Attorney General Jonathan Skrmetti is even looking into legal action against Ticketmaster and launching an investigation to ensure the company did not violate consumer rights.
Fans also had trouble buying tickets for the artist’s ‘Lover’ tour.
This isn’t the first time Taylor Swift’s entrances have caused a debacle. Her tour planned for 2020 in support of her album. Lover it caused numerous ticketing problems. The fans reported that got stuck in online queues waiting to secure your tickets even when the shows are sold out.
Ultimately, the COVID-19 pandemic forced the cancellation of the highly anticipated tour. For Swift fans hoping to see one of her live shows, the process certainly comes with its fair share of challenges.