Twitter has been in the news for the better part of a year. Following the acquisition of billionaire Elon Musk, the microblogging site is undergoing a major revamp to continue on a profitable path. Musk laid off most of Twitter’s employees around the world and cut most of the company’s expenses and benefits. Calling it Twitter 2.0, Musk also wants the platform to give “more power to the people. The Tesla CEO, who also owns SpaceX, is actively working with whatever and whomever remains on Twitter to attract more revenue and users.
Musk has regularly posted updates following various meetings with his team members and staff. After the last meeting, a Elon Musk’s new tweet reveals some interesting insights while teasing some upcoming features.
Twitter 2.0: What is happening or will happen?
Elon Musk has shared slides that were presented during his company’s internal meeting. The slides suggest significant ideas and improvements. For starters, since the changes introduced by Musk, the company has seen an all-time high when it comes to new subscriptions. The company claims to have around 2 million subscriptions per day. On a year-over-year (YoY) basis, that’s about 66 percent growth.
Users are also more active than ever on the platform. According to internal data shared by Musk, users spend 8 billion active minutes on the platform daily. Twitter also introduced its new Twitter Blue subscription service, which offers many features, including the verified badge for $8. The service, among others, has led the monetizable monthly active users to cross the Rs 25 crore mark.
Musk also revealed that hate speech on the platform is at an all time low. Following the launch of Twitter Blue, a number of criminals attempted to impersonate popular personalities and brands, causing chaos on the platform. This resulted in Twitter pausing new takes on its subscription service. Musk revealed that the first phase of the new Blue service generated around 9,000 phishing reports as of November 10. However, the company has worked to reduce that, after which the average number of reports is around 2,500.
Moving on to what’s next. Musk wants Twitter to be an app for everything. Advertising is one of the main sources of revenue for any platform, and Musk wants the company to attract more advertisers. The company is also working on introducing new video features that will help users spend more time and even interact with others on the platform. Earlier, Musk talked about reviving the now-dead Vine app, which was a short video app.
Another feature that could be coming to Twitter soon is long-form tweets. The app currently allows users to post around 240 characters in a tweet and create a thread. There is no word on how the company plans to implement the long-form tweets feature. The service may limit tweets to 240 characters, and for longer tweets, it might open a window that opens the post in the form of a notes-like app.
Musk is also working on encrypted direct messages for Twitter. The CEO of Twitter has made it clear that the platform wants to prioritize the privacy and security of its users, which is why he even contacted the CEO of Signal. What are his thoughts on the new Twitter? Are you finding the revamp interesting enough to spend more time on the app? Let us know in the comments below.
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