Why are the default tip screens so high? – Elinformelocal.in

(NEXSTAR) – Have we reached a tipping point?

If you regularly buy takeout from local restaurants, or if you start your day with a latte from your favorite coffee shop, you’ll likely be asked to leave a tip after swiping your card at the point-of-sale machine, usually at through a digital tip screen with predetermined dollar amounts or percentages.

Some customers may also feel that they are being asked to tip more frequently, and in more settings, than in years past.

“There aren’t any good studies, but most people’s experiences are…they’re encountering these things more and more often,” he said. michael lynn, professor of marketing and management communication at Cornell University and author of more than 70 studies on the subject of tipping and tipping culture.

As Lynn explained, it’s hard to know for sure if there are more establishments that accept or solicit tips than, say, a decade ago, when tips were more often collected somewhat implicitly (via a tip jar, for example). . But the wealth of anecdotal evidence Lynn has gathered gives her a good idea of ​​how often consumers are presented with the option of tipping.

“Personally, I think it’s more common,” Lynn told Nexstar, pointing specifically to quick-service restaurants and coffee shops.

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